Dinishak.com MindBlog

All things between psychology and technology

December 11th, 2012

Blink (2007) observes:

“You see someone, you click, and you’re euphoric.
And in response, your ventral tegmental area uses
chemical messengers such as dopamine, serotonin,
and oxytocin to send signals racing to a part of the
brain called the nucleus accumbens with the good
news, telling it to start craving. [Certain regions]
are deactivated—areas as within the amygdala,
associated with fear (p. 3; cited in Hatfield &
Rapson 2009)”.

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